Trop50 New Product Launch - solving the Taste/Calorie Conflict
Far too often when we think of "Innovation" our minds envision technology, yet innovation is what drives new product launch in the food business. Ready To Drink (RTD) beverages dominate many aisles in the supermarket and unfortunately many have far too
much sugar for regular consumption. I shop at Whole Foods frequently and they merchandise RTD in 3 different store locations.
The subject of added sugars is relevant since we have far too many products that have sugar as a component. As you can see from the chart soft drinks represent over 30% of the added sugars we consume... yet we have a dilemma since we want great taste as well.
Tropicana saw the consumer tension here... wanting great tasting juices without the overhead of lots of added sugar. The got the consumer problem and developed a product to address this consumer tension.
Tropicana launched new flavors in their innovative Trop50line of reduced calorie juices with an interesting twist... combining green or white tea. The new RTD line delivers the healthy aspects of fruit juice goodness with 50 percent fewer calories!
I receive information daily in new product launches and I always want to learn what is behind successful ones, so I reached out to Pepsico to lean more as to why the product contains tea, what's the scoop on Purvia, who is the target consumer and what is the Trop50 growth rate.
Read Trop50 Juices - Convergence of Taste and Less Calories to learn about a successful product launch in this hyper-competitive beverage market.
Trop50 Peach with White Tea, Trop50 Raspberry with Green Tea, Trop50 Red Orange and Trop50 Pear Lychee with White Tea