Food Product Launches in the United Arab Emirates
Food is everywhere so products are launched around the world. I ran into the new , This is an entity that is in 35 countries and focuses on what is called the fast moving consumer goods (FMCG) industry in Europe.
They promote recognizing and encouraging marketing innovation as the main driver of excellence.
The products are somewhat different from what we have here in the US and yet they look so familiar in other ways.
Al Ain Farms
Al Ain Farms, a winner at the shows says "Recognizing a wide need for a breakfast drink for those who would potentially miss out on the most important meal of the day during their long commute to work, Morning Yoghurt Drink is a completely natural and ultra fresh breakfast in a drink that comes in a convenient ready-to-drink format at affordable price. It is a unique blend of fresh milk yoghurt with muesli and fruits, packed with rich minerals and calcium and energy to help kick start the day for those on the run and on the go. It is free of artificial colorings and flavorings and is enriched with vitamins A & D."
Check out all of the great pictures from the show on Pinterest by clicking the button here and go to New Product Launches.