Americans Getting Curried Away. Is this a new Food Trend to Watch?
Think of Curry... you naturally think of Indian cuisine. How about Sushi Curry? This is what is called a global food mashup, essentially the combinations of flavors you would not expect to combine but seem to work. Well, I am not sure about this combo but just look at this year's food trends of popcorn in unique savory and sweet combination. It shows you how health, convenience and affordability can provide consumers with interesting flavor combos that they will try and come back to purchase again and again.
Looking at food trends for 2012, Indian food surpasses Chinese food in popularity two to one in the U.S. According to Tandor Chef, they see a new generation of consumers with a lifestyle focused on both health and convenience.
Curry has a unique flavor profile as we all know. Tandor claims that the various spices that make up curry boost memory and even prevent against Alzheimer's disease, according to numerous published health studies. Furthermore, curry powder has been used in beauty lotions and over the counter drugs for its antioxidants, which fight skin aging and act as an anti-inflammatory.
Indian Food Trends 2012
Think Sushi Curry; Curry ketchup; Grilled Chicken Curry Fingers are popping up in Europe some see this coming to American supermarkets. "In recent years, curry has made its way into a multitude of kitchens and cuisines," says Mike Ryan, Vice President Sales and Marketing, Tandoor Chef, "and has evolved to become a well-loved, familiar favor profile."
Social Media Word of Mouth?
Every day I see brand after brand using social media for new product research and customer engagement to spur trial and repeat purchase.
Recognizing curry's rising, widespread acceptance in today's foods, Tandoor Chef has launched Get Curried Away, a quick and easy to enter contest that will award five years of frozen Indian cuisine to one lucky winner. Consumers - from collegiates to empty-nesters - are getting curried away with making at-home Indian innovations like the recipe below.
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