Pret A Manger is a UK based sandwich shop chain with locations in New York, Chicago and Washington DC. Pret A Manger is an urban restaurant concept catering to upscale, urban, time starved, health conscious consumers who gravitate to their right-sized portions. Most Quick Service Restaurants have menus chock full of super-sized meals, adding to the already alarming obesity rate in the US. Not Pret A Manger... they server right-sized meals.
Steve Johnson, Grocerant Guru says "The Quick Service Restaurants (QSR) were all alike in look, feel, menu and price. Today most legacy food retailers are playing catch-up. They are catching up to Starbucks, who captured a huge share of food and beverage market share by moving "up-scale". The competition is getting hotter with Starbucks line of Petites capitalizing on the Small Bites Phenomenon.
Enjoy the tour!