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Domenick Celentano

Upscale QSR - Food Trends for 2012 Point to Upscale Menus and Profits!

By January 4, 2012

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Pret A Manger sandwich shops sell premade upscale fast food sandwichesPret A Manger is a UK based sandwich shop chain with locations in New York, Chicago and Washington DC. Pret A Manger is an urban restaurant concept catering to upscale, urban, time starved, health conscious consumers who gravitate to their right-sized portions. Most Quick Service Restaurants have menus chock full of super-sized meals, adding to the already alarming obesity rate in the US. Not Pret A Manger... they server right-sized meals. Starbucks Petites

Steve Johnson, Grocerant Guru says "The Quick Service Restaurants (QSR) were all alike in look, feel, menu and price. Today most legacy food retailers are playing catch-up. They are catching up to Starbucks, who captured a huge share of food and beverage market share by moving "up-scale". The competition is getting hotter with Starbucks line of Petites capitalizing on the Small Bites Phenomenon.

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