I learned How the Food Trend Experts Uncover the Future - and 2012 is Almost Here
It is the most wonderful time of the year to forecast food & beverage trends for 2012 and Publicis has released their Top 12 Food Trends 2012 Insights report. Some of these changes I consider to be disruptive and a game changer for new product development and new product launch for CPG brands in the food & beverage sector.
Forget 3 meals a day - Perpetual Snacking on new Small Bites products will create up to 10 daily meal occasions. Product categories will change into smaller and unique food sub-categories focused on the Portionable Meals and Smaller Bites.
The most disruptive and important food trends are The Connected Table driven by technology and Perpetual Snacking with Small Bites driven by indulgence, affordability and millenials. These food trends will challenge food & beverage brands in innovative new product development.
Steve Bryant, president of Publicis Consultants USA, points to the digital influences , "The table setting has changed... It's now knife, fork, spoon and smartphone." The tablet and smartphone are 2 of what is referred to as the Four Screens that I see permanently changing consumer shopping behavior and how brands engage with the consumers. Brand Evangelists are now a driver in the word of mouth marketing cycle, super-charged by social media.
In the article, How do the Food Trend Experts Uncover the Future Joy Blakeslee and Steve Bryant provide interesting insight and examples to the trends I see as game changers.
Perpetual Snacking - Smaller portions and mini-bites
The Connected Table - Screen enabled dining enabled by iPads and Smartphones
Global Food Mashups - Foods that are driven by the Millenial generation
Perpetual Snacking - Moving to 7 - 10 daily meal occasions