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Domenick Celentano

Connecting the Dots on Walmart - Supermarkets and C Stores Watchout!

By October 15, 2011

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Walmart is slowly rebuilding from 9 consecutive declines in same store sales. I see Walmart seeking more share of stomach in the food and beverage sector with smaller format and food focused Neighborhood Markets and their C Store sized Walmart Express.

Most recently they upped their Social Media efforts launching a Facebook App... My Local Walmart. This year they introduced Low Prices Every Day on Everything which reversed their strategy of SKU Rationalization, which is basically getting rid of a set of lower performing brands and products for more efficiency.

Just one problem... no one asked the customer! They are now going back to a retail concept called Controlled Clutter. This is merchandising in a less the clean and logical format and gives a store a warmer more friendly environment. Walmart stores were and continue to be too sterile and UN-inviting.

I decided to Connect the Dots on Walmart to illustrate that Walmart has been creating a new strategy one piece at a time to compete head on with supermarkets and convenience stores and make it easier and cheaer for the consumers to buy food.


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